double espresso copy

Paul Gordon: Freelance English copywriting that’s incisive and persuasive
+852 9740 5878

Crafting the words to make your communications more compelling

Seeking the incisive headlines, text and slogans that will engage the people you most want to influence? Let me help. I have a more than 25-year track record of writing copy that delivers. Everything from corporate and B2B communications to TV scripts and brand slogans. My costs are reasonable. My turnaround is fast. My writing is compelling, accurate and succinct.

Contact me if you want to discuss a project or would like a detailed quotation



ENGLISH WRITING SCOPE

Print

ads
brochures
press releases
reports
books

Digital

websites
powerpoints
blogs
eDMs

Branding

naming
positioning
brand books

AV

TV scripts
video scripts
concepts
storyboards

SECTOR EXPERIENCE

Financial

Goldman Sachs
  JP Morgan 
State Street 
Standard Chartered 
Dragon Capital 
Global Payments 
Legacy Trust

Technology

Apple 
IBM 
Philips 
Canon
Intel

Hospitality

Hyatt 
Marco Polo 
The Ritz-Carlton 
Holiday Inn

Others

MTR 
Sun Hung Kai 
Hopewell 
Synovate 
AXA 
Kao 
Sara Lee 
MaBelle

RESUME



EDUCATION

BA (HONS) ENGLISH LIT & PHILOSOPHY

UNIVERSITY OF KENT AT CANTERBURY

FLASH CREATIVE LTD
Managing & Creative Director

2002 – Present

Founded by me, the company has worked with a wide range of clients including IBM, Apple, MTR, Goldman Sachs, Synovate, JP Morgan and numerous start-ups. In 2015, I scaled the company down and now only focus on copywriting projects.

FCB HONG KONG
Creative Director

2000-2001

Worked with clients such as Standard Chartered, MTR and Great Foodstore.

EURO RSCG MALAYSIA
Creative Director

1999 – 2000

Ran a creative department of 12 people. Produced creative work including a number of TV commercials for international clients such as Philips, Sara Lee, Intel, and Maybank.

DENTSU MANDATE MALAYSIA
Creative Director

1996 – 1999

Ran a creative department of 9 people. Produced creative work including numerous TV commercials for international clients such as Canon, Kao, Aiwa, National Panasonic, and The Ritz-Carlton.

DY&R HONG KONG
Senior Copywriter

1993 – 1996

Clients included Holiday Inn, Hong Kong Telecom, Dupont and NEC.

BBDO HONG KONG
Copywriter

1990 – 1993

Clients included Hyatt Hotels and Alfa Romeo.

TESTIMONIALS

“I engaged Paul on several projects, including a significant copywriting job for a major client. The ease of working with Paul, and his ability to develop engaging copy (both advertisement and long-form), meant he became our go-to man whenever we required English copywriting support on a client project. I look forward to continuing to work with Paul, and highly recommend him.”

Melanie Osborne
MANAGING DIRECTOR
LIVING GROUP, HONG KONG

“Paul always rises to the challenge of developing great copy, concepts and visuals which reflect a sound understanding of the business, as well as truly creative outputs that tell a consistent and compelling story. I highly recommend Paul for developing communication materials, both written and visual.”

Neil Gains
MANAGING DIRECTOR
TAPESTRY WORKS

“We all know the hardest thing is to face an empty page. To be creative and enter that first word. Meet Paul Gordon, copywriter. It has always amazed me how he works the empty page, miraculously nailing the brief. Paul understands meeting important targets and works around our schedules. Ultimately making it easier for us to move forward with our own work.”

Jan Henderson
MANAGING & CREATIVE DIRECTOR

REACTION, HONG KONG

Let’s find out how we might work together.