double espresso copy

Paul Gordon: invigorating concepts, copywriting, editing
+852 9740 5878

 
 

Looking for the magic words to make your brand or product jump out?

Seeking the incisive headlines, text and slogans that will engage the people you most want to influence? Let me help. I have a more than 25-year track record of writing copy that delivers. Everything from corporate and B2B communications to TV scripts and brand slogans. My costs are reasonable. My turnaround is fast. My writing is compelling, accurate and succinct.

 

 
Contact me if you want to discuss a project or would like a detailed quotation

WRITING SCOPE

Print

ads
brochures
press releases
reports
books

Digital

websites
powerpoints
blogs
eDMs

Branding

naming
positioning
brand books 

AV

TV scripts
video scripts
concepts
storyboards

SECTOR EXPERIENCE

Financial

Goldman Sachs
JP Morgan
State Street
Standard Chartered
Dragon Capital
Global Payments
Legacy Trust

Technology

Apple
IBM
Philips
Canon
Intel

Hospitality

Hyatt
Marco Polo
The Ritz-Carlton
Holiday Inn

Others

MTR
Sun Hung Kai
Hopewell
Synovate
AXA
Kao
Sara Lee
MaBelle

RESUME

EDUCATION

BA (HONS) ENGLISH LIT & PHILOSOPHY
UNIVERSITY OF KENT AT CANTERBURY

 
 
 

FLASH CREATIVE LTD
Managing & Creative Director

2002 – Present

Founded by me, the company has worked with a wide range of clients including IBM, Apple, MTR, Goldman Sachs, Synovate, JP Morgan and numerous start-ups. In 2015, I scaled the company down and now only focus on copywriting projects.

 
 
 
 

FCB HONG KONG
Creative Director

2000-2001

Worked with clients such as Standard Chartered, MTR and Great Foodstore.

 
 
 
 

EURO RSCG MALAYSIA
Creative Director

1999 – 2000

Ran a creative department of 12 people. Produced creative work including a number of TV commercials for international clients such as Philips, Sara Lee, Intel, and Maybank.

 
 
 
 

DENTSU MANDATE MALAYSIA
Creative Director

1996 – 1999

Ran a creative department of 9 people. Produced creative work including numerous TV commercials for international clients such as Canon, Kao, Aiwa, National Panasonic, and The Ritz-Carlton.

 
 
 
 

DY&R HONG KONG
Senior Copywriter

1993 – 1996

Clients included Holiday Inn, Hong Kong Telecom, Dupont and NEC.

 
 
 
 

BBDO HONG KONG
Copywriter

1990 – 1993

Clients included Hyatt Hotels and Alfa Romeo.

 
 
 

TESTIMONIALS

“I engaged Paul on several projects, including a significant copywriting job for a major client. The ease of working with Paul, and his ability to develop engaging copy (both advertisement and long-form), meant he became our go-to man whenever we required English copywriting support on a client project. I look forward to continuing to work with Paul, and highly recommend him.”

Melanie Osborne
MANAGING DIRECTOR
LIVING GROUP, HONG KONG

“Paul always rises to the challenge of developing great copy, concepts and visuals which reflect a sound understanding of the business, as well as truly creative outputs that tell a consistent and compelling story. I highly recommend Paul for developing communication materials, both written and visual.”

Neil Gains
MANAGING DIRECTOR
TAPESTRY WORKS

“We all know the hardest thing is to face an empty page. To be creative and enter that first word. Meet Paul Gordon, copywriter. It has always amazed me how he works the empty page, miraculously nailing the brief. Paul understands meeting important targets and works around our schedules. Ultimately making it easier for us to move forward with our own work.”

Jan Henderson
MANAGING & CREATIVE DIRECTOR 

REACTION, HONG KONG

Let’s find out how we might work together.